Getting Your Page Ranked- SEO

It’s all well and fine writing the best content ever but no one will see it if your website isn’t ranked in the search Engines. The technical term for work that helps to get your website ranked is SEO – Search Engine Optimization / Optimisation.

GET A FREE BOOK ON SEO, written by Jon Leger. This book is brand new at December 2015 and contains great information from a MASTER.

SEO means writing your content in a way that the search engines like and that helps it to be found easily. It also includes work you do on promoting your website and getting links from other sites, so that your site gains more credibility. The more credibility your site has, the higher up the search engine pages it will move. One of the best exponents of this technique is Jon Leger, who has earned over $17 MILLION dollars online in the past 5 years. He knows a LOT about getting web sites ranked in the search engines, especially Google. Well, where do YOU search for information when you are browsing the net?

Jon Leger held a webinar to cover the information in this book. It lasted for 4 hours and people were still begging for more and over 90% of those who started listening to the webinar were still there at the end. (I was one of them.) The reason for this is because Jon Leger is a master of his subject and Amin Motin, who is a co presenter, not only knows this stuff (he also earns a living on line) but is also a master TEACHER. He challenged Jon on any points that were unclear and made sure that everything was crystal clear for newbies and anyone else. The webinar was recorded and made available for download for those who had registered to attend, so they could listen at their leisure later on. Of course the benefit of being on the live webinar was that you got to ASK QUESTIONS on any part of the presentation that you wanted to clarify. Remember to download your FREE copy of Jon’s book on SEO!

The next available webinar will be on finding the right Keywords to get your site to rank high in Google. This will be held 21 January 2016.

What Should I Write About?

Foot with toes showing sun and moon

What do you want to know

Answer people’s problems and you’ve got it made! Ok, maybe that’s a bit facetious but not too much so. (It is important to take competition into account too and also how good you are at sharing the information widely, to get a good ranking in the search engines.)

Why do people search on line?

 

Information

Well, one of the reasons is to find information on something they need to know about.

Location

Holiday Beach

Holiday Beach

Maybe they are going on holiday and want to find out about the place they are going to, or the hotels, or the amusements, or some event they are going to attend, or the transport options, or even the weather, to decide what clothes to bring.

Maybe they are trying to reach a particular place and need to know the best way to get there. Perhaps they are keen photographers, sportspeople, parents, carers, party animals or people in need of a total rest. They may need to know what facilities are available to suit their own wants and needs.

Health

Many people search online for health related reasons, perhaps they have an illness, or a friend or relative has been diagnosed with a particular condition, maybe they want to find out  more about it, what treatment options are available, whether there are any alternatives.

zucchini courgette

Zucchini, courgette

Food

Lots of people look online for recipes or different types of food. Maybe they want to try a new type of fruit or vegetable they have never seen before or want a new way of preparing an old favourite. Some people may want information on changing their type of diet, perhaps by going vegetarian or vegan or paleo.

Diets

Not quite the same as food, but similar! One of the most popular online searches is for losing weight and for that, many people think they have to “go on a diet”. Many people are desperate to lose weight but hate feeling hungry and they will look for an easy way to lose weight while still eating and drinking the same as ever!

Get The Latest News

News

Many people go online to search through the news sites to see what is happening worldwide or in their local area.

Weather

They may want to know what the weather is, today or for the next few days or in some different location.

Local Events

Local news, events, businesses, offers, classes and special items all have people looking for them.

BUT HOW DO I KNOW WHAT THEY WANT TO KNOW?

People look on line for so many things, I haven’t even scratched the surface yet but how do you know what they MOST want to know or what lots of people are looking for AND that you know about?

Look For The Questions

One way is to look for the places where people ask questions, looking for answers. You can join some of those places and even get paid!

There are many places where people ask questions and others answer them. Some sites will not pay you for answering BUT, you get a good perk by answering questions and building up your score. What? Well on Yahoo Answers, you are allowed to put a link to a site where the person can find additional information about the subject they are asking about. The link could be to an authority site, like Wikipedia or a news site, like your local TV or newspaper or it could be to YOUR site. If you write about a particular subject, then you can get good backlinks to your site(s). With Yahoo Answers, you build up points by answering questions and you get more points for having your answer chosen as the “Best”. The more points you get, the higher the level you can reach. At the bottom level, any links you provide are not “clickable” but once you get to higher levels, your links can be clicked. Look for questions on subjects you know something about and try answering them. Once you have answered a number of questions on that subject, gather all your answers together and write an article about it (DO NOT JUST COPY, it is possible to plagiarise yourself!). Answering specific questions is much easier but once you have answered a number you will know what people want to find out and you will have a lot of your own information available for writing an article for posting on your own site. Then when people ask MORE questions about that subject, you can answer AND point them to your site for more information. With enough information you can write a book, an ebook that people can download.

There are some revenue sharing sites you can join too. Unfortunately, a number have disappeared or stopped paying recently. People may or may not ask questions on there but you can write articles and people may ask for further information. Hubpages is one place where you can earn money by writing articles. Google ads are shown on the pages and you get a share of the revenue generated by people viewing those ads. They have a forum where people ask questions and these can be used to generate ideas for an article. Another place you can write is on Personapaper, where you earn points for each (unique) view of your article and also for commenting on others’ articles. Again, people’s comments can spark ideas for articles.

Using Music as Content

It’s great fun to take music and use it to make your page stand out from everyone else’s. You can purchase Royalty Free Music that you can legally use on ANY of your pages, personal or commercial and the music can make your page much more interesting. For instance, listen to this piece of music.

It is called “haunted” and was purchased from Anita – The Royalty Free Music Queen. It can be used just as it is, or it can be changed by using any music program. A very useful free audio program is “Audacity”. This program can be used to change just about everything in the music. For instance, you can slow it down, speed it up, change the pitch and add your own words – lyrics or even use it as backing to a poem.

I have done this with the next piece of music – a lullaby produced using royalty free music purchased from the RoyaltyFreeMusicQueen. I wrote the words and sang them to the music. The original music was titled “Reflections” and I used the free downloadable music tool “Audacity” to lower the pitch of the music so I could reach the top notes! I searched for free photographs on Pixabay that would suit the theme of “Lullaby” and then imported the music, singing and photographs to Camtasia to create an MP4 that could be uploaded to the net. This lullaby has proved VERY popular with a certain young person and it is a necessity for getting her to sleep for her daytime nap and going to bed at night! I am going to add this twice, once as a single run through (top version) and then on repeat (lower version) because it sometimes needs several run-throughs to get her to calm down ready to sleep.

You can also use music as a backdrop to poetry. For instance, a Christmas possibility is to use a piece of royalty free music and read a Christmas poem to it, such as “The Night Before Christmas” Again, if the music is too fast or too short or long, you can use Audacity to make it suit your needs.